Why Your Customers Buy?

Why Your Customers Buy?

Buyers buy any product/ service because of any one of these:

• Because They Want It/Pride

• Protection or Fear

• Impulse

• Ease of Daily Life

• FOMO

• Aspiration/ Ego

• Other's choices

Once you have figured out which emotional triggers are activated while buying your product/ service, you could nail your marketing for your business.

One way to understand that emotional trigger is by using customer journey maps.

What is customer journey mapping?

A customer journey map is a visual that helps marketers outline a customer’s experience (from the first interaction with their business) to a long-term relationship from the client’s point of view.

You can create your own unique customer journey map.

In case you need any help with the business growth, do contact Nik L | LinkedIn

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