Perceptions Of Perfection

Welcome To The World Of Great Marketing Insights!

The Challenge

Superdrug.com wanted to build a campaign to bring more attention to the lasting problems surrounding body image issues, especially in women. The goal was to offer and raise awareness of resources available to anyone struggling with these problems. This sensitive topic needed to be handled well to be effective.

Go to this website for checking the campaign: Perceptions Of Perfection

The Strategy:

Graphic designers from 18 countries worldwide were hired, all with the same simple task: photoshop the same image of a model and make her attractive in a way that fits their country’s beauty standards.

The results were shared as part of the campaign to show the vast differences in beauty standards worldwide.

The Results:

Almost 600 pickup placements, including on major sites such as Buzzfeed and The Huffington Post, as well as international coverage by multiple news outlets

• Nearly 1,000,000 social shares

• Multiple celebrity endorsements

Takeaway:

This is one of the best content marketing case studies as it involves a difficult topic. Handling human emotions can be extremely tough. The strategy employed in this campaign was simple but well-planned and innovative.

A large percentage of women from across the world are dealing with body image problems. You must be true to their shoes to view the problem from their perspective and understand their feelings and emotions. The strategy was brilliant in many ways.

If you liked this informative post, do subscribe, as I'll be sharing more unique posts and ideas that will give you insights into business growth.