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Durex Mocked Meta
Watched an advertisement where a company takes a dig at another company? Durex did just that!
Nikhil Lal
November 14, 2022
Durex Mocked META
Watched an advertisement where a company takes a dig at another company?
Durex did just that. Watch out for this fantastic advertisement!
So what exactly is this type of advertisement, and is it even allowed?
Comparative Advertising
A common comparative advertising tactic is using a fake product to represent a competitor. Ad viewers will associate the fake product with a competitor's product, but since no precise comparison or trademark is used, it satisfies FTC rules.
Another tactic is using an ad parody that viewers will associate with a competitor but does not reference them or their product directly.
In some points, you can also try the comparative advertising model in case your product is better than the competitor's product.
Need help with the creation of such processes? Reach out to Nik L | LinkedIn